President Donald Trump spent $10 million on a Super Bowl ad, and it has many questioning his motives.

Among the first advertisements for Super Bowl LIV on Sunday night was a 30-second clip crediting Trump for reuniting a Black family through his First Step Act, a criminal justice reform bill. 

Trump's ad features the formerly incarcerated Alice Marie Johnson, who was serving life in prison for a nonviolent drug offense until Trump commuted her sentence in 2018. In 1996, Johnson was sentenced to life imprisonment without parole. Her case drew media attention for the high-profile celebs she had as advocates. Kim Kardashian West worked with Jared Kushner to persuade Trump to pardon Johnson.  Politico reports that Trump's $10 million Super Bowl ad is a part of his reelection campaign to aggressively "woo Black voters." The president's campaign strategy also involves buying more ad space from Black-owned radio and newspapers.

Critics on social media were quick to point out Trump's hypocrisy in running a political campaign ad during the Super Bowl despite him be critical of the politicization of sports. 

Trump has shown contempt for when Colin Kaepernick, a former player for the San Francisco 49ers, and Eric Reid, another 49er player, took a knee during the national anthem to protest against racism and police brutality.

During a rally with supporters in 2017 Trump said: "wouldn't you love to see one of these NFL owners when someone disrespects our flag to say, 'get that son of a b***h off the field right now. Out. He's fired. He's fired.'"

Michael Bloomberg also ran an ad during the Super Bowl. Bloomberg's ad ran for 60 seconds and focused on gun control, reports the Wall Street Journal.