Balenciaga is establishing a scholarship for Black students who attend the Pratt Institute.

The scholarship was announced on May 7 during the 2019 Celebration of the Creative Spirit, a fundraising event for Pratt Institute, a school of art and design, reports WWD.

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A post shared by Balenciaga (@balenciaga) on Dec 18, 2018 at 6:26am PST

Balenciaga creative director Demna Gvasalia received the Creative Spirit Award but was unable to accept the honor in person. The funds will be given to The Black Alumni of Pratt, an organization created to support Black and Latinx students at the school. Since it’s 1990 founding, The Black Alumni of Pratt has raised more than $5 million for Black and Latinx students.

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Balenciaga is the latest fashion brand to launch a diversity initiative. In December 2018, Prada established its diversity and inclusion council. Ava DuVernay co-chairs the board with activist Theaster Gates, as Blavity previously reported. The council was created after Prada was criticized for a Sambo-like character used on merchandise and marketing materials.

Gucci also launched its Gucci Changemakers program after they were accused of promoting Blackface with their balaclava sweaters. The Gucci North America Changemakers Council includes several famous faces including Naomi Campbell, activist DeRay McKesson and will.i.am.

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