Diesel announced the launch of an anti-cyber-bullying campaign at Milan Fashion Week; the person chosen to be the face of the campaign has some folks side-eyeing the effort, however. According to Variety, Diesel has selected Nicki Minaj to represent their "Hate Couture" campaign.
.@NICKIMINAJ taking a stand against online hate. #DieselHateCouture
#MinajInMILAN
#mfw
pic.twitter.com/OdYH5kHez0— Diesel (@DIESEL) September 19, 2018
Hmm.
The campaign plans to partner with a number of celebrity ambassadors, who will each design a shirt featuring a hateful message they have received online.
Folks quickly questioned Diesel's choice of ambassador given the Queen rapper's recent history. Twitter user @WannasWorld, who personally experienced the digital wrath of Minaj and her Barbz when she criticized the rapper's albums, also spoke her piece on the matter.
You know how tone deaf you have to be as a brand to enlist Nicki Minaj to front a campaign to bring cyber-bullying to light? Who was behind this? Do they live under a rock? https://t.co/2AeMj8dsrO
— Wanna (@WannasWorld) September 19, 2018
Naturally, folks also brought up the artist's beef with Cardi B, which eventually became physical.
lmao! really @DIESEL? "nicki minaj" is one of the biggest bullies in the entertainment industry & has took part in tons of "cyber-bullying!" smh! ya'll say she is receiving "hate?" actually it's a backlash due to her actions! I call it "karma!" lol! smh! this is beyond pathetic!
— KillerBee! (@qkillerbeeb) September 20, 2018
@NICKIMINAJ as an anti-bullying beacon??? Bringing issues to light HOW?? By showing ppl what NOT to do? Lmao this a whole joke
— Jordyn (@Jlschultz7495) September 19, 2018
But nicki got a black woman fired from her job just cause she criticised her ???????? isn’t this cyber bullying?
— ʎʇᴉlɐʇuǝɯ פ (@Xxxiilhy) September 19, 2018
I mean… pic.twitter.com/ZzgQwhwvJG
— KiloIndiaAlphaRomeoAlpha (@_DamnGina_) September 19, 2018
As well as Nicki being the face of an anti cyber bullying campaign when she has done nothing but egging on her crazy fans to attack others that dont agree and baiting cardi b ALL OVER social media CHILEE
— OG King Lee????????????✨ (@fancyleesh) September 20, 2018
Diesel responded to the backlash on Twitter, tweeting, "We're here to support anyone who's getting hated on, and Nicki is one of them."
We’re here to support anyone who’s getting hated on, and Nicki is one of them.
— Diesel (@DIESEL) September 19, 2018
Minaj is joined by other campaign ambassadors such as Gucci Mane, Tommy Dorfman, Bella Thorne, Yoo Ah-in and Jonathan Bellini.
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