Drake is adding another title to his multi-hyphenate roster of accomplishments: cannabis industry entrepreneur.
The VIEWS artist shared the big news with his Instagram followers on Monday, teasing the launch of his new company, More Life Growth Company.
Drake’s latest venture is in collaboration with the cannabis production company, Canopy Growth Corp.
“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” Drake said in a statement released on Thursday.
According to the trademark application documents filed by the OVO founder’s team last month, the company will provide “cannabis products and herbs, medicinal herb extracts, herbal tea, rolling papers, dried plants as well as other merch and apparel.”
Drake and his team have already snagged the handle @morelife on Instagram, raking in more than 16,000 followers.
XXL also reported that according to Canadian news anchor Dina Pugliese-Mirkovich, the Toronto mogul has been surprising recipients with gifts as a method of promoting his latest endeavor.
“That one time when @champagnepapi sent me flowers!,” she wrote, ending her caption with the hashtag, #WhatIsDrizzyUpToNow.
Representatives for More Life explained that the company’s vision is to highlight “wellness, discovery and overall personal growth with the hope of facilitating connections and shared experiences across the globe.”
CEO of Canopy Growth Corp. Mark Zekulin added that “Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets.”
Drake joins a long list of celebrities who have invested in the cannabis industry, including Seth Rogen, Rick Ross, Wiz Khalifa and Whoopi Goldberg.
